The Ultimate Checklist for Launching a Fundraiser

A fundraiser launch feels like a single moment, but the groups that launch well have quietly done a dozen things beforehand. This checklist walks you through it, so nothing slips.

Before you build anything

• Decide what you're raising for, the exact amount, and what it will achieve.
• Name who's responsible — one person owns the campaign.
• Check your group's rules on fundraising and money handling.
• Set a realistic end date with a reason behind it.

Building the page

• Write a story that names who benefits and why it matters.
• Add photos — real people beat stock images.
• Set your goal and choose what you're selling or collecting (donations, vouchers, items).
• Pick a clear, shareable link and check it works on a phone.
• Add a thank-you plan — decide how and when you'll thank supporters.

Before you go public

• Share the draft with your inner circle for feedback.
• Get the first few contributions in so the page doesn't launch empty.
• Prepare your launch posts and email — don't improvise on the day.
• Tell your key volunteers and members what to say when people ask.

Launch day

• Post on your main channels and send your launch email.
• Ask five to ten people to share personally — a personal ask beats a broadcast.
• Make sure someone can answer questions and comments promptly.

During the campaign

• Post progress updates at least weekly — milestones, stories, thank-yous.
• Track what's working: which posts drive traffic, what's selling.
• Follow up with anyone who said "maybe" — once, warmly.
• Nudge near the deadline with a final push.

Wrapping up

• Thank every supporter publicly and personally where possible.
• Report the outcome: what was raised and what it will do.
• Send receipts or acknowledgements if required (especially for charities).
• Note what worked and what didn't — for next time.

One more thing

Launching isn't the end of the work; it's the beginning. The groups that succeed treat the whole campaign as the job, not just the first post. Work the checklist from start to finish, and your fundraiser will have every chance of hitting its goal.

Print it, tick it, and launch with confidence.