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The Complete Guide to Selling Digital Vouchers

· Generosity Team

Digital vouchers are one of the easiest products for a fundraiser to sell — no stock, no delivery, no expiry headaches. Here's how to run a voucher fundraiser in New Zealand, start to finish.

If your school, club or community group is looking for a fundraiser that practically runs itself, digital vouchers are hard to beat. Supporters pay online, receive a voucher they can use at a local business, and your cause keeps a share of every sale. No boxes of chocolate to store, no orders to deliver, no float to count.

Why vouchers work so well

Vouchers sell because they give supporters something in return. Instead of asking people to donate and get nothing back, you're offering a guaranteed deal at a business they already like — the local café, the hair salon, the gym, the fish and chip shop. That makes it easier to ask, and easier for people to say yes.

Because the whole transaction happens online, everything is tracked for you. You can see how many have sold, what's still available, and how much your group has raised — without chasing anyone for cash or keeping a spreadsheet.

How to run a voucher fundraiser

  1. Set up your fundraiser page. Tell your story, set a goal, and share the link. It takes minutes and there are no setup fees.
  2. Choose vouchers from the wholesale catalogue. Businesses list products and vouchers at wholesale prices for fundraisers to sell. You keep a minimum of 10% of every sale — and often more, because the business chooses the share.
  3. Promote to your community. Share the link in your newsletter, on social media, and at trainings or club nights. A QR code on a poster still works a treat.
  4. Get paid safely. Payments go through Stripe, and money goes to your verified bank account.

What to sell

The best vouchers are for things people already buy: coffees, haircuts, gym passes, takeaway meals, car washes, and family activities. A $50 voucher for $50 with 20% going to your cause feels like a no-brainer to a supporter, because they were going to spend that money anyway.

Keeping it simple

Your supporters don't need to print anything. Vouchers are digital — buyers get them straight away and businesses redeem them on the spot. That means no lost vouchers, no "sorry, we forgot the card at home", and no re-printing costs for the business.

The result is a fundraiser that's easy to promote, easy to buy, and easy to run. For schools, sports clubs and community groups across Aotearoa, it's quickly becoming the default choice.

Ready to make a difference?

Start your fundraiser today — it's free, takes minutes, and your community is ready to help.

Start fundraising — it's free