How to Tell Your Community Story on Social Media

You've supported a fundraiser. You've taken the photos. Now — how do you post it without it looking like a publicity stunt?

The answer is simple: tell it like a person, not a press release.

Lead with the cause

Your community story starts with the community, not you:

• "The local school is raising funds for their Year 8 camp — and we're chuffed to help."
• "Our coffee card now sends $10 to the netball club. Here's why we said yes."

The cause is the hero. Your business is the supporter. That framing is what makes the post feel genuine.

Show, don't tell

Photos and video beat text:

• The voucher design, your team with the fundraiser's banner.
• A moment at a gala or match day.
• A short video of the owner explaining why the cause matters.

Real faces, real moments. Polish matters less than authenticity.

Include the offer, naturally

Your customers should know how to help, but the ask should follow the story, not lead it:

• "Every card sold between now and Friday sends $10 to the school."
• "Link in bio if you'd like to grab one."

One clear, simple call to action. No hard sell.

Post at the right moments

Don't post once and forget:

• Announcement — when the partnership launches.
• Milestones — "halfway to the goal!"
• Redemption moments — a happy customer, a thank-you from the cause.
• The wrap-up — "we raised $X together. Thank you."

Each post is a chapter; together they tell the whole story.

Tag and share

Tag the fundraiser and the cause. Ask them to share your post to their community — and offer to share theirs. Cross-promotion multiplies both audiences, and it makes the partnership feel like a team effort.

Be consistent, not constant

One genuine post per campaign beats ten forced ones. Let each partnership have its moment, tell it warmly, and move on. Consistency across campaigns — not volume within one — builds the reputation.

The honest rule

Post what you'd say in person. If you wouldn't brag about it at the counter, don't brag about it online. Community stories work because they're true — tell yours like it is, and your community will believe it.