How to Price Your Fundraiser Voucher for Profit and Goodwill

The single most important decision in any fundraiser partnership is the price — and getting it wrong either costs you money or costs the fundraiser sales.

Here's how to price a voucher that works for everyone.

Start with your real cost

Before anything else, know what the voucher costs you to deliver:

• Products: cost of goods.
• Services: your time, materials and overheads.
• Capacity: what a redeemed voucher costs you in a quiet period versus a busy one.

Your wholesale price should cover these costs with a little margin — that's the floor.

Add the fundraiser's share

The buyer pays the full price. Of that, the fundraiser keeps at least 10%, you receive your wholesale price, and a small platform fee applies to the sale. Work backwards: choose a sale price supporters will accept, subtract the share and fee, and check what's left covers your costs.

Example: a $50 voucher with a $10 share leaves you $40 before the platform fee — plenty for a coffee card, thin for a product with high costs.

Think like the buyer

The price must feel fair — ideally like a deal people would buy anyway. Round numbers sell best: $20, $50, $100. Avoid complicated pricing. And remember the perceived value: a $50 voucher for a service that costs $60 elsewhere feels generous; a $50 voucher for something worth $40 feels like a rip-off, no matter the cause.

Use your quiet periods

Your cheapest capacity is your emptiest time. A midweek meal, a morning appointment, a Monday stay — pricing these into vouchers lets you offer real value while protecting your margins.

Test and adjust

Start with a limited run at your chosen price. If vouchers fly out instantly, you may have priced low — the cause is happy, but you might leave money on the table next time. If they crawl, the deal isn't compelling enough. Real sales data beats guesswork.

The golden rule

The best voucher price is the one where the buyer feels they got a deal, the fundraiser feels proud of the share, and you feel the margin was worth it. Get all three, and everyone wants to run it again.