How to Decide the Fundraiser's Share: 10%, 20% or More

Every fundraiser voucher has a number on it that supporters notice: the share. "Buy this $50 voucher and $10 goes to the school" — the $10 is the story.

So what share should you offer?

The minimum and the norm

The minimum share on Generosity is 10% of each sale. Ten percent is the floor, and for many businesses it's the right number — a $5 share on a $50 voucher is a fair contribution without denting margins.

But 10% isn't always the best choice. A higher share can sell vouchers faster, build more goodwill, and still make sense — depending on your costs.

When 10% makes sense

• Your margins are thin (retail products, goods-heavy offers).
• You're offering many vouchers and the volume adds up.
• The fundraiser's audience is large and the campaign is long.

When a higher share wins

• Your marginal cost is low (services, quiet-period capacity).
• The campaign is small or short — a higher share makes each sale count.
• You want to stand out: "20% to the cause" gets noticed.
• The cause is close to your heart or your customers.

The math that matters

Work it out per sale, not as a percentage. On a $50 voucher:

• 10% share = $5 to the cause, $45 to you before the platform fee.
• 20% share = $10 to the cause, $40 to you.

Then ask: what's my cost to deliver, and what's a new customer worth? If a $40 return still covers your costs and the customer is likely to return, the 20% offer may actually be the smarter business decision.

Think about the buyer

Supporters compare offers. A $50 voucher with $15 to the cause feels more generous than one with $5 — and generosity sells. If the share is visible, the buyer's decision often rests on it.

Be consistent and honest

Whatever share you choose, say it clearly and honour it. Don't let the fundraiser discover the share in the fine print. A transparent, well-chosen share builds the trust that makes partnerships repeat.

The simple rule

Choose the highest share you can afford and still deliver a great experience. The share is marketing you can measure — and generosity, done right, sells.